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Earth Hour Challenge 2020

Every year, we countdown across the globe to celebrate Earth Hour and take one iconic action: switching off the lights.

But it is so much more than that! It is a symbol of unity. It is a symbol of hope. It is a symbol of power in collective action for nature.

Starting as a symbolic lights out event in Sydney in 2007, WWF’s Earth Hour has grown to become the world’s largest grassroots movement for the environment. It’s been more successful than we ever imagined - inspiring individuals, communities, governments, businesses and organizations and reaching more than 188 countries and territories in 2019.

WWF is committed to reaching more people, helping them to understand why nature is so vital for their health, well-being and prosperity, and why we need urgent action. WWF- Myanmar will show our support for Earth Hour 2020 by initiating the first-ever Earth Hour Challenge.

This Earth Hour program aligns with the Myanmar Sustainable Development Plan (2018-2030), which has committed Myanmar to a climate-sensitive development pathway and is complemented by the National Environmental Policy and Myanmar Climate Change Policy.


The Earth Hour Challenge asks businesses to propose an initiative which both protects nature and connects employees to nature.


​Your proposal can select any one or more of the following categories:

  1. FOREST: e.g. tree planting, forest restoration, tree planting at a watershed area, community forestry, etc.
  2. WILDLIFE: e.g. wildlife conservation, habitat restoration, etc.
  3. WATER: e.g. water pollution reduction, responsible fishing, water quantity and quality improvement, etc.
  4. ENERGY: e.g. renewable energy, energy-saving and efficiency, etc.
  5. WASTE: e.g. waste management, plastic, recycling initiatives, etc.
  6. CLIMATE: e.g. carbon emissions reduction, transportation methods, pollution reduction, etc.


The judging panel will select FOUR winning entries:

  1. Earth Hour Champion
  2. Earth Hour: Brilliance
  3. Earth Hour: Inspiration
  4. Earth Hour: Encouragement
The award winners will be supported with 6 months of technical guidance to implement their initiative by WWF experts.


The competition will include three stages;

STEP 1: Expression of Interest -- The expression of interest must be sent by email to (mm.media@wwf.org.mm) (See Annex 1)
STEP 2: Proposal Submission -- Develop the proposal and submit to (mm.media@wwf.org.mm) The proposal framework is stated in Annex 2.
STEP 3: Proposal Review phase -- Judges will review the proposal and identify the winner. Selected winners will be awarded on 28 March 2020, at the main Earth Hour Event. All the competition participants will be invited on 28 March 2020.


The timeline of the competition is as follows:

The applicant team sends their expression of interest to the WWF office and develop the proposal.

All applications should be submitted to mm.media@wwf.org.mm

Applicants will be assessed by a panel of experts against the selection criteria for the award, which includes:
  • Positive impact on the environment and society, as well as the organizational capacities of the company
  • Business sustainability and innovation initiatives could improve lives, build opportunities for communities, through preserving and respecting nature
  • Shape unique and meaningful experiences for the company’s supplier and business partners, while conveying how to be a responsible business practitioner
  • Develop innovative responsible business practices
  • Cutting pollution, waste and emissions
  • Efforts on education, capacity building, and raising awareness of why nature matters


  • The competition is open to businesses, corporations and associations
  • The applicant has developed or going to develop green initiatives within their respective company, which will be relevant to this competition
  • The applicant showcases creativity and has a strong interest in the environment
  • The expression of interest must be sent by email to WWF-Myanmar
  • All winners will require the consent of their offices to receive their prize. By accepting the prize, the winner’s organisation agrees and accepts the terms and conditions
  • WWF may publish winning photographs both in print and online, including on its website, on its social media channels, and in other related communications channels
  • The winning entrants may be invited to participate in publicity arising from this promotion
  • Any personal details supplied will only be used to administer the competition and will not be published or provided to any third party without the explicit permission of the organisation
  • WWF may use the group and/or individual name, image, and town or country of residence to announce the winner of this competition and for any other reasonable and related promotional purposes
  • Entries may feature both in print and online, including on its website, on its social media channels, and in other related communications channels as part of the wider Earth Hour campaign
  • Competition is limited to one entry per company. No entrant may win more than one prize
  • Entries must be the original work of each entrant and not copied from any source
  • The proposal must be received by the competition deadline. Key things the panel will be looking for are creativity and skills. The names of the judges are available on request
  • The judges’ decision is final and no correspondence will be entered into
  • The winning photographs will also be displayed on the WWF website and social media
  • The winners will be contacted by phone or email one week before 28 March 2020. The winners must claim their award within 14 days of the notification. If the winners cannot be contacted after reasonable further attempts have been made, WWF reserves the right to offer the prize to another entry selected in accordance with the promotion rules
  • WWF reserves the right to cancel this competition or to substitute the prize for an alternative of equal or greater value without notice at any stage if it is deemed necessary, at the absolute discretion of WWF or where events beyond its control prevent proper administration of the competition.


Here are some reasons for you.

 Currently less than 5% of Myanmar's food & beverage industries have functioning wastewater treatment
© WWF-Myanmar
60% of companies in Myanmar are Food & Beverage (F&B) producers. Among them less than 5% have functioning wastewater treatment (27,113 registered factories nationwide). F&B companies in Myanmar are one of the largest consumers and polluters of water and energy.
 Just one third of Myanmar’s population has access to electricity.
© Hkun Lat
Only 32% of Myanmar households have access to grid electricity, while the rest of the population either has no access or must rely on unreliable or badly maintained diesel micro-grids and small solar systems.
 Food Garbage Waste
© Pexels
In Myanmar, it is estimated that 200 tons of waste enters our waterways every day.
 Illegal Wildlife Products at Mong La market in Golden Triangle
© WWF-Myanmar
The killing and smuggling of wildlife is undermining economies and ecosystems, fueling organized crime and feeding corruption and insecurity across Myanmar.
 Dawna Tenasserim Landscape from above
© Adam Oswell
With only 45% of forest cover remaining, Myanmar suffers significant annual deforestation due to over-exploitation, illegal logging, shifting cultivation, governance and institutional issues, and expansion of urban and agricultural lands.


Climate change is real and our planet is in crisis.

We’re destroying forests, choking the oceans with plastic, decimating wildlife population sizes, and causing devastating changes to the climate.

Wildlife population sizes have plummeted by 60% in less than 50 years. More plastic than fish will be found in the sea by 2050. We lose an area of forest the size of a football pitch every two seconds.

We are running out of time.


Ye Min Thwin - yemin.thwin@wwf.org.mm
Kate Uesugi - kate.uesugi@wwf.org.mm
Address: WWF-Myanmar, 15/C, Than Taman Street, Dagon Tsp, Yangon, Myanmar
Tel: +9518229331

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