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CAMPAIGN: Voices for Momos

VOICES FOR MOMOS

Ending illegal wildlife sales.

As part of our Illegal Wildlife Trade programme VOICES FOR MOMOS was a campaign launched in November 2017 in response Myanmar’s elephant poaching and skinning crisis.

It united conservation organisations, businesses, government, individuals and celebrities to use their voice to call for the end of illegal wildlife sales in Myanmar.

Watch our video showing the campaign highlights below.

Goals

"Awareness of the skinning crisis is raised."
Though elephants are culturally revered across Myanmar few people were aware of the fact they are being killed for their skin. Voices for Momos aim was to ensure the Myanmar public understood what was happening and used their voice to speak up against it.
"More and varied voices are brought to the table to debate on illegal wildlife trade."
The illegal wildlife trade is the biggest threat facing Myanmar’s wildlife. In order to address the issue, there needs to be action at all levels. By uniting government agencies, corporations, civil society and celebrities we are powerful enough to end illegal wildlife trade across Yangon and ultimately across the whole of Myanmar.
"The sales of illegal wildlife products in Yangon's key markets ends."
By ending the sales of illegal wildlife products in keys markets in Yangon we will raise the profile of illegal wildlife sales and create the momentum needed to end sales across the country.

Milestones

November 2018
10,000 plus people visit our paper mache elephants in Yangon’s city centre, and the campaign goes viral on social media
December 2017
Corporates join the campaign: KBZ, Shwe Taung, Asia World, Viber, Oway and Samsung
March 2018
The EU Ambassadors join the campaign issuing a statement on the need to end IWT sales, offering support to the government
April 2018
VOICES FOR WILDLIFE concert is held in central Yangon, wrapping up the campaign with support from 25 singers, dancers and other celebrities. Concert is broadcast nationwide. 25 million people are reached through billboards and digital advertising, 10 million people via social media as well as 150,000 visitors to campaign events and exhibitions. Bogyoke and Shwe Dagon (Yangon's key markets) agree to end the sales of IWT. Yangon City Development Committee (YCDC) agrees to work to 'IWT-free Yangon’
October 2018
The Yangon Regional government announces a regional ban on all wildlife trade. We work with them on enforcement and are expanding the campaign to other regions in Myanmar.